
Jeff leads AR at CockroachDB and contributes in other areas including customers, community, and strategy. He’s a MongoDB, Gartner, SingleStore, and Auburn alum with decades in data who operated his MarketPOWER+ LLC for 5+ years before being lured back into corporate life. Loves sports, comedy, good wine, hard & heavy rock in his ears at the gym—and shed a tear when a fawn was born 40 feet from his back door.
Generative AI
Scale & Resilience
Why Agentic AI is Outrunning Your Database (and How to Catch Up FAST)
Over the past year, it’s become increasingly clear that the most consequential change in AI isn’t happening in models — it’s happening in volume. As agentic systems move from experimentation into production and autonomy, autonomous activity is beginning to rival, and poised to exceed, human-driven traffic across the internet. That shift changes the economics and the physics of software.

Jeff Cotrupe
January 20, 2026