Free Fridays: Swati Kumar Consults for Nonprofits

Over the next few months, we plan to share with you what some of our Roachers are working on for their Free Friday projects. Our Fridays are given to employees as a day to self manage, where they can decide to come into the office or WFH and to focus on work priorities or a side project. We hope this helps explain the bigger picture of one of our company values: Establish Balance.

-Chelsea Lee, Culture and Office Experience Manager
Swati-Kumar-Headshot

Swati Kumar, Marketing Manager



What is your role at Cockroach Labs?

I work as a Marketing Manager at Cockroach Labs. Working on a small team, my role spans a wide variety of tasks and requires that I continuously learn new ways to get things done quickly, effectively, and often creatively.

What do you do day to day at Cockroach Labs?

My work ranges from sourcing and guiding content for the company blog to marketing campaign strategy to email marketing, website copywriting, and more. On a day to day basis, I spend the morning a home addressing emails and setting a priority list for the day. I then come in for meetings scattered throughout the day and work on blog post edits and campaign management. Any writing I need to do generally happens after I go home for the day between 6pm and 7pm to avoid distractions.

What does Free Friday mean to you?

For me, Free Fridays are a way to use my skills in marketing in a new context. Generally, this manifests as consulting projects for nonprofits, individuals, and small businesses who can’t afford a professional marketing consultant. Many small ventures fail simply due to a lack of understanding when it comes to scaling barriers to market. I try to make this avoidable issue irrelevant to a particular organization’s success.

What is your current Free Friday project?

I hold marketing office hours on Fridays (and Sundays) for nonprofits and small business owners. I also use some of this time to work on brainstorming for work projects. This is particularly difficult to do amidst meetings during the work week.

What else have you done on a Free Friday?

I’ve worked on larger consulting projects in an advisory role for college students and friends starting their own business, worked on my personal brand, and worked on side projects like my own fiction writing.

How does Free Friday support your long term goals?

Free Fridays allows me to develop my skills in a different context from my day-to-day life. This ensures that my expertise remains flexible enough to be applied to multiple scenarios rather than becoming fixed into a certain formula that works just for specific types of companies and organizations.

Illustration by Quentin Vijoux

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